成功的产品经理管理2012年6月18-19日深圳(新增加)（Successful product manager management, Shenzhen, 18-19 June 2012 (new addition)）.doc

成功的产品经理管理2012年6月18-19日深圳(新增加)（Successful product manager management, Shenzhen, 18-19 June 2012 (new addition)） R D management resource network series of training Successful product managers - the brutal growth of product managers Holding time: June 2012, 18-19, Shenzhen (new addition) Training costs: 4000 yuan / two days, buy a gift a, no longer discount, alone charge 2600 yuan. (including two days Chinese food, instruction materials, certificates, refreshments) Training methods: case sharing, practice analysis, interactive discussion, project simulation and training games - participants CEO/, general manager of enterprise development, the company General Manager / Deputy General Engineer / technical director, HR Director, product line director, Product Manager / Project Manager, PMO (Project Management Office) member, director of marketing, director of technical support. In the background of curriculum In the process of service for many domestic scientific and technological enterprises, it is found that the following problems are common among enterprises: The product development behind closed doors, only focus on technology, not paying attention to customers, develop from morning till night, a lot of product development, but only a handful of products to make money The product developed to find customers, find the selling, sales staff complain about our products on a stretcher on the out of the way, the product is no advantage, do not know the competitors weaknesses, but we tend to be the weak point to seize the opponent Almost no product roadmap planning, but also mainly driven by technology, customer demand can not reach the hands of planners, the company nerve endings and the brain lost contact Understand the market do not understand the technology, understand the technical market, do not know who should be responsible for the demand, the lack of complete needs collection, collection and analysis mechanism The sales driving mistake is market driven, the sales s