百度大学试题（Baidu university exam）.doc

百度大学试题（Baidu university exam） 1., the key word submitted by a client is precisely matched. When the search term is the following, is it possible to trigger the results of the promotion? 3 points! The A search word completely contains keywords B search terms are related to keyword meaning C search words are the same as keywords D search terms are variant forms of keywords 2, about marketing related description, the following statement is incorrect: 3 points! The goal of A marketing is to make profits through a large sale B marketing is to meet the needs of people, to rescue him in distress C marketing is the complete process by which A creates the desired value for B, establishes and maintains relationships, and receives returns The fundamental purpose of D marketing is to make use of certain economic resources to meet the needs of enterprises and to obtain profits through the provision of products and services to the society 3 in the League promotion, features of the fixed form of the description is correct: 3 points! A is shown in web pages in /flash form of text / picture / text B is shown in text / picture / video /flash in a web page C is shown in web pages by text / video / graphic /flash D is displayed in the form of text / video / graphics /flash 4 in the League promotion, on the characteristics of suspended form the description is correct: 3 points! Video /flash in the form of web pages, moving with the window In text / video form outside the page, move with the window In text /flash form outside the page, move with the window Show in picture /flash form outside of page, move with window 5, the determinant of ranking is: 3 points! A bid, keyword relevance B offer, click through rate C offers, keywords, commercial value D bid, quality 6 search engine optimization (SEO) is a way of using a search engine to improve the ranking of the destination web site in search engines. 3 points! A click the price calculation rule B grab URL rules C search rule D database ca