百变优惠券的设计与派发（Design and distribution of changeable coupons）.doc

百变优惠券的设计与派发（Design and distribution of changeable coupons） One morning at the end of 6, although the car is sunny, but the car Roca Jiangnan Branch Manager Zhang Hua was frowning, his face turned cloudy, a stack of conference materials. Looking at it, Zhang Hua heaved a sigh of relief and threw the information aside. He turned his head out of the window, and the city in the summer was lit up with warmth and vitality, but he couldnt lift his spirits and thought about the unsatisfactory promotion in the quarter. Roca is a large supermarket chain, dealing in all kinds of goods, from daily necessities to home appliances. It has three stores in the city, respectively, and the days of Jiangnan Xiucheng beauty, sales in the city is in the upper level. However, the homogenization of goods has caused fierce competition in supermarkets. Supermarkets, large and small, have done enough to promote sales. I do not know whether it is because the new year has passed, the enthusiasm of consumers shopping enthusiasm has decreased, the second quarter of May Day holiday has shrunk, the small golden week, Jiangnan Branchs operating volume has not increased significantly. At the same time, the same promotional investment in the other two branches have achieved good results. Zhang Hua couldnt help thinking about it. Soon, Zhang Hua came to the company headquarters. Sitting in the conference room, Mr. Yu, deputy general manager of the sales department, as well as the managers of the other three branches and sales assistant, Peng Luo, are looking through the quarterly sales report of the two branches. Branch Manager Lu Jun and Xiucheng day U.S. branch manager Li Yu spoke. Sales increased by 6% and 7%, respectively, in the second quarter as a result of increased investment in sales. It was Zhang Huas turn to speak, and his face was tense, and the same sales promotion had little or no effect on his stores sales, with sales up less than 1%. Store promotional costs allocated by the company by s