社会调查电子书（Social research eBook）.doc

社会调查电子书（Social research eBook） The first chapter is a survey of social surveys First, the concept of social investigation 1) existing knowledge: social investigation and social research, social investigation and research methods For the name of the social survey On the specific definition of social investigation In the knowledge system of social investigation The concept of social research and its relation to social research methods 2) definition and characteristics of social investigation: The social survey (Social Research): refers to a method of using a self-administered questionnaire and structured interview, systematically and directly from a sample taken from the overall to collect quantitative data, and through statistical analysis of these data to understand the social phenomenon and law of social research. Features： Systematic, with a certain structure and procedures; Using a self-administered questionnaire and structured interview; Mainly sampling survey, and general investigation, case investigation, typical investigation; It is required to obtain information directly from specific subjects, that is, to obtain first-hand information from one subject; In essence, it is a quantitative study; It includes both the collection of data and the analysis of data; The main mode of social research: Two, the role of Social Research 1) describe the situation 2) explain why 3) forecast trends Three, the types and subjects of social investigation 1) classification of social surveys: Administrative statistics survey, Survey of living conditions, Social problem survey, Market research, Poll、 Research survey, 2) the subject of social investigation: The social background of a population; The social behavior and activity of a population; Opinions and attitudes of a certain group of people; Four, general survey and sampling survey 1) general survey (Entire, Population, Survey) concepts and methods: Make an investigation without exception of all the individuals who make up the