第九商业大街营销推广方案（Ninth Commercial Street Marketing Program）.doc

第九商业大街营销推广方案（Ninth Commercial Street Marketing Program） Ninth Commercial Street Marketing Program I. Market Overview 1, regional (Kuche county) Business Overview 1-1, in order to resist commodity oriented, commercial form to the market represented, shopping malls and franchised stores and other modern business forms accounted for only a very small proportion. 1-2, commodity sales are mainly concentrated in daily necessities, small commodities and agricultural and sideline products, and the consumption of high-grade and branded goods is limited. 2, regional (Kuche county) business structure 2-1, the cultural road to high-end merchandise sales mainly focused on the main shopping malls and brand stores in Kuche county. Tian Shan Road to resist commodity sales mainly to form trade markets, supermarkets and other commercial forms. 2-2, along with the economic development of the city and a large area of business development, to the mall and the large integrated market as the representative of the commercial property market supply, Kuche business transformation from traditional business to modern business, but because commercial consumer market growth and consumption level is limited, leading to some commercial property unsalable, business profitability began drop. 3, regional (Kuche county) commercial property development status and trends 3-1, according to preliminary statistics, Kuche County 2003-2004 year development in more than 10000 square meters of commercial scale projects a total of 5 days, including five commercial wholesale city, development area of 40 thousand square meters; Apricot Garden commercial circle one or two phase development area of 67 thousand and 500 square meters; Golden Bridge Plaza cultural development area of about 20 thousand square meters; China World Trade Center shopping center development area 10 thousand square meters. The total amount of only above items up to 140 thousand square meters, if coupled with the large supply of thousands of