策划书样本（Specimen book）.doc

策划书样本（Specimen book） Qinghai Lake travel advertising scheme [online instruction] [reply] [table type] [post] [forward to Blog] [closed] [browse] 4137 times.] -------------------------------------------------------------------------------- Username: wsdcj Advertising planning book is written by the advertising planner according to the result of advertising planning, providing advertising review and approval to advertisers, and providing an advertising strategy and specific implementation plan for advertising activities. Two, the role of advertising plan 1. in the advertising company, advertising planning book writing marks the end of the operation of advertising planning, advertising planning book writing is to be content and result of advertising planning operation order into the formal proposal for advertisers. 2. advertisers can through advertising planning books about the result of the operation, check the advertising company planning work, and according to the judgment of book advertising planning advertising company advertising strategy and advertising plan decision whether to comply with their requirements. 3., for the entire advertising campaign, the advertising plan approved by the customer is the only basis for advertising campaigns, strategies and programs. Three, advertising planning content of the main points In the front part, we have introduced the content of advertising planning and operation. Because the advertisement planning book is the summary of the advertisement plan operation result, the content and the decision result of the advertisement plan each link must manifest in the plan book, therefore the advertisement plan book content main point includes: (I) market analysis 1. marketing environment analysis 2. consumer analysis 3. product analysis 4. competition analysis of enterprises and competitors 5. advertising analysis of companies and competitors Qinghai Lake travel advertising scheme I. background information Qinghai Lake, the largest inla