管理专业学生必懂的知识（Management students must understand the knowledge）.doc

管理专业学生必懂的知识（Management students must understand the knowledge） Butterfly effect, frog phenomenon, crocodile law, catfish effect, herd effect, hedgehog rule, watch law, broken window theory, 28 law, cask theory, Matthew effect, do you understand? 1, the butterfly effect: 70s of last century, an American named Lorenz in the interpretation of system theory when air meteorologists said, Amazon rainforest butterfly wings occasionally vibration, perhaps two weeks will cause a tornado in texas. The butterfly effect is that changes in the initial conditions are very small, and the amplification of the initial conditions can make a great difference to their future state. Some small things can be confused, and some small things, such as magnified by the system, are very important to an organization and a country, and they should not be confused. 2, frog phenomenon: put a frog directly into the hot pot, because it is very sensitive to adverse environmental reactions, will quickly jump out of the pot. If you put a frog into a pot of cold water and slowly heated, the frog will not immediately jumped out of the pot, water temperature gradually increased in the end is the frog was boiled to death, because of the high temperature to the frog is unbearable, it was too late, or can not jump out of the pot. The frog tells us some abrupt events, often easy to arouse peoples awareness, and prone to cause of death is in the case of feel good, to the real situation gradually worsened, and no sober awareness. 3, crocodile Law: the original idea is to assume a crocodile bite your feet, and if you use your hands to try to break free of your feet, the crocodile will bite your feet and hands. The more you struggle, the more you bite. So, in case the alligator bites you, the only way you can do it is to sacrifice one foot. For example, in the stock market, the law of the crocodile is: when you find that your trading deviates from the direction of the market, you must stop immediately, there mus