经济学论文（Economic Papers）.doc

经济学论文（Economic Papers） Abstract: the 90 college students are a special group of contemporary consumer society Chinese, open and personalized features of their consumption behavior has the modern consumer society, while the presence of irrational consumption structure and consumption concept and behavior, harmonious consumption and conspicuous consumption, serious competition human consumption popularization, consumption level polarization, lack of awareness of financial savings and misunderstanding. We should pay great attention to the education and guidance of the post-90s college students, and explore the current path of the consumption concept education of the consumer groups, so that they can set up a correct outlook on consumption and even outlook on life, values and world outlook. Key words: post-90s college students; consumer behavior; consumption concept. After 90 is the contemporary Chinese society on 1990 after the birth of young people collectively. In recent years, this group has entered the University campus. Economic growth and social progress provide a relatively affluent living environment and a more relaxed social environment for this group, and social diversity also provides an open field of vision and a broad platform for its development. Their consumption behavior is unique and there are many problems at the same time. As the main trend of consumption and China future decades of consumption lead, consumer behavior of the university students reflect their present living condition and value orientation in a certain degree, and affect the future economic and social development China. Therefore, in order to Scientific Outlook on Development as a guide, to strengthen the 90 college students consumption concept education, the need for their growing up is after 90 college students, but also an important part of constructing harmonious society, the practice of Scientific Outlook on Development. First, the consumer behavior characteristics of post-90s Col