势—营销之魂（The soul of marketing）.doc

势—营销之魂（The soul of marketing） Their support has been made, initial image improvement has been carried out for each effective terminal, and the training of promoters and retail owners has been carried out with the advantage of personnel concentration, laying the foundation for the next step. After a series of careful preparations, the play was finally opened. First, Rally 1) media delivery: At the beginning of the event, we started the aerial bombardment of the local market. Selected Xuzhou evening news and other local strong media, continuous delivery of several hard, soft text advertising, focusing on the companys strong strength to enter the communications industry, as well as the promotion storm activities carried out in Xuzhou. 2) site promotion: For three consecutive weekends, live promotion shows were held on the busiest streets of Xuzhou, totaling 6 working days. The quiz show mobile phone, customers and other forms of activities, making a boiling scene. During the event, our free distribution of the companys LOGO balloon, is full of the streets floating, effectively achieved the purpose of the rally. 3) increase promotional efforts: Since it is a promotion storm, the policy should certainly be preferential. Through consultation with the dealers, we have decided to use the companys rich product line, focusing on the introduction of special offers, buy gifts and other forms of promotional activities. 4) increase the incentive system: Start on the eve of the company all staff jointly, in the * * hotel dinner in Xuzhou all the promoters, and to the more than 20 promoters of prewar president said, released the latest promotion company to develop incentive system at the same time. For a time, the promoters feel the warmth of the company at the same time, all eager to do, ready for a big game, work enthusiasm has been fully mobilized. Two, starting potential Through the previous series of operations, the effect will soon come out. The companys brand in the local is