品牌复制才是硬道理（Brand replication is the absolute principle）.doc

品牌复制才是硬道理（Brand replication is the absolute principle） Service industry, replication chain enterprise, brand In 2007, the chain service industry broke out for a year, and the favor of investors showed that the traditional service industry had to take a large-scale and branded chain road Go public as BELLE does. This is the retail industry last year shouted the most resounding sentence. Last May 23rd, the mainlands largest brand of shoes, BELLE international officially landed in Hongkong stock exchange, raising nearly 10 billion Hong Kong dollars. Listed on the same day, BELLE international total market capitalization of HK $51 billion 400 million, in one fell swoop to become Hong Kong stock exchange market capitalization of the largest mainland retail listed companies. Not just BELLE, but the 2007 Review of Chinas capital markets, especially the mainland A stock market, is beyond everyones imagination, and almost all of the indices have been rewritten. Chain service is following IT, real estate, finance and other industries, and then a wave of wealth myth. You 100, my 1000, whether dining or hotels, clothing or appliances, the traditional service industry is staged everywhere - copy is the last word. Replication is king According to incomplete statistics, in recent years, Chinese chain industry nearly 60 chain enterprises have to raise funds, the total funds of more than $5 billion, in the capital market chain industry are being sought after the hitherto unknown, in 2007 alone the birth of dozens of Listed Small and medium-sized chain enterprises, the myth of wealth one by one by deduction, refresh. Zhejiang Yintai landing Hongkong board, raising 23. HK $400 million; Hand-Pulled Noodle Ajisen listed in Hongkong, financing 18. HK $8 billion 700 million, sit on the Chinese fast-food chain in fifth place; Sichuan Xinhua Wenxuan chain Limited by Share Ltd landed in Hongkong stock exchange, financing 23. HK $300 million; Shenzhen store landed in Hongkong stock exchange,