商业银行绩效评价体系的探讨（Discussion on performance evaluation system of commercial banks）.doc

商业银行绩效评价体系的探讨（Discussion on performance evaluation system of commercial banks） Discussion on performance evaluation system of commercial banks [keyword] system, discussion, evaluation, performance, banking, business, 2., the protection of creditors interests is the key factor of commercial banks performance. From the financing point of view, its scale and competition based on the commercial banks internal accumulation often cannot meet the needs of internal and external investment, and raise long-term capital from outside has become an inevitable requirement for the objective. In addition, due to the supply and demand of funds were not synchronized in time, commercial banks will be short-term funding difficulties, the need to rely on short-term borrowing to fill the need for instant gratification of the demand for funds, but short-term borrowing costs are higher, it is necessary to rely on the bank to establish a long-term and stable relationship between credit and creditor. For the commercial banks which are developing and expanding, it is necessary to invest huge amounts of money and raise capital. They should pay high attention to the status of creditors and protect the rights and interests of creditors. 3. customer satisfaction is the fundamental guarantee of the performance of commercial banks. For the special financial service institution of commercial bank, the customer is the direct realization of the performance of commercial bank. In order to satisfy customers, commercial banks must strive to design and develop products that can meet the needs of customers or provide better service. In the short run, this will increase the banks financial costs. But in the long run, when customers recognize new products and services, they will buy products and services, which will bring direct performance to commercial banks. In addition, to meet customer demand for new products and services to win customer satisfaction, customers will be products and services for commerci