商场年终工作总结（End of year work summary）.doc

商场年终工作总结（End of year work summary） Summary of annual marketing work in shopping mall After the restructuring of the business structure, the shopping center in the new shopping mall for the first year. In the past year, under the correct leadership of the board of directors and general manager of the company, under the joint efforts of all the cadres and staff of the Central Committee, it has made innovations difficult to break, enliven the management, and have won a double harvest of social and economic benefits. The total volume of merchandise sales surged in the year, and the annual sales reached 100 million yuan. The awareness and credibility of the new shopping malls increased rapidly, and the brand effect was more radiant. After the companys strategic adjustment of the operating structure of the stores, the shopping center has shown new changes and new problems in the new operating environment: First, the expansion of enterprise scale. Business area expanded by more than%, personnel increased by%, has become the largest department store. Two format features are obvious. To department stores as the main format, increase the proportion of clothing business, brand famous brand. Three is to increase the difficulty of management. The scale of the enterprise has expanded rapidly, the operating costs have increased correspondingly, and the management has become more difficult. Four is the industry competition intensifies. The opening of the mall, the adjustment, further intensified the competition between the shopping malls. Facing the new business environment and market competition, to achieve and exceed the sales targets of goods completed million yuan this year, the company issued, various departments from the shopping center to adjust the product structure, marketing promotion, from strengthening internal accounting to ensure safe operation, moving a lot of brains, want a lot of ways, take a series of effective measures, received good results. The work reviewed ma