商城推广方法（Mall promotion method）.doc

商城推广方法（Mall promotion method） 1. prophase SEO optimization In the early stage of website construction to the website of the SEO to make some arrangement, in the technology to realize the block operation of technical personnel are more familiar with. So, we have to do is to make a certain understanding of the Internet search habits and speculation. For appliances website, I suggest is the reference and Zhongguancun online, they set for the page title in the goods list. Such as: Juicer Juicer - price list, and recommended brand models in the product details page: JE701AB Juicer - Midea beauty price picture parameter , for these keywords, in the commodity description of them will there are repeated, and not let the search engine think trying to please them. 2., raise the PR value The PR value is very important for an e-commerce site, the PR value represents the search engine to the weight of the site. At the same time, the PR value also indirectly bring traffic to a site. For the PR value of the approach is to find the PR value high site to do Links. The most direct way is the most rapid way is use the purchase link to the PR value increase in a Google update time. Then the improved the PR value to go to exchange links with their equal or higher than their own website. And then put before buy links to slowly away. 3. question and answer community The quiz community is the use of long tail keywords effects bring traffic. At present the quiz community the best platform: Baidu know, Sina asked the question and answer, ask.Soso. Two the Baidu know the question and answer can directly bring flow. To ask Sina asked love and soso is more suitable for the brand promotion the Baidu know in time to pay attention to skills, to understand their rules. But to the question and answer, ask for these rules is more relaxed. 4. pay search engine (SEM) For the paid search engine is a piece of any e-commerce company can not be avoided. Because the number of currently used search engines