商机3（Business opportunity 3）.doc

商机3（Business opportunity 3） The problem is business opportunities. the drawback is selling points I was expected there will be a few dissenting voices, because in our traditional way of thinking, defect is a terrible state, is a kind of risk, it means that a product or an enterprise may lead to a crisis of confidence and the shrinking of the market. For example, EPSONs Mo Yu incident has made this internationally renowned enterprise once suffered a cold trust test and a loss of customer crisis in the Chinese market. But, whether philosophy gives us two sides to think about things, or a large number of examples of marketing and economics, in a sense we can say with certainty that defects are business opportunities.! If this argument is proposed, defect becomes a wonderful word, it may have hidden behind consumers expectations, do not meet the market demand and product market share rising and exciting business opportunities. ? Just as the above multi angle thinking of the word defect, it is also necessary for us to open our minds to understand the word defect is business opportunity. That is to say, we can not just consider this defect as product quality defects, but it should also include many defects, such as product extension, functional defects, management defects, industrial structure defects and so on. We need to expand the meaning of defects, in order to find and grasp more opportunities, in the source of thinking and the actual operation of the market level to get more and more important inspiration. ? Defects are business opportunities First, defects and profits The ability to detect defects is a prerequisite for deciding whether to seize the business opportunities and win the market. In other words, if you dont even know where the defect is and what you dont know, business opportunities are out of the question. ? In this paper, we put the defects roughly divided into 7 aspects: product quality, product extension function, industrial structure, management, sa