四招提升店铺销售业绩（Four ways to improve store sales performance）.doc

四招提升店铺销售业绩（Four ways to improve store sales performance） Four ways to improve store sales performance First of all, the correct location is required Why no performance? This is a lot of terminal shop will often ask yourself and employees of a word. As the stores shopping guide and other sales staff will ask themselves. Is their goods uncompetitive? Is the market too competitive? Is the current recession? Gao Zhenkun wants to tell the shop operators, dont look for objective reasons, store performance cannot be improved, more important is to find the reasons from their own body, poor performance can not complain, also, to enhance the performance is not the thing. Here, the store sales management training expert Gao Zhenkun taught shop operators four strokes to enhance sales performance. First, the correct location of shops, strategies to enhance performance 1, similar shops gathered blocks In many places, we often see such a phenomenon, similar shops tend to congregate in one block, and this is more able to attract customers. From the customers point of view, there are so many stores to choose from, indicating that the goods are complete, you can compare the reference, the choice of relatively wide surface, but also not afraid of unfair prices. Therefore, store operators do not fear competition, the more trade, the more popular, the better the performance. Shops business is the business of getting together, consumers enter a specific shopping district to buy their satisfied goods, mainly to compare the choice of results. Gao Zhenkun remind shop operators to keep in mind, more consumers can only direct the goods in very limited areas. Therefore, as long as the shop next door to do a little better, you can significantly improve the stores operating performance. 2. A region with a high population density Where residents live and where the population is concentrated is a place suitable for opening shops. In densely populated places, people have a variety of high demand fo