团队与研发（Team and R D）.doc

团队与研发（Team and R D） Teamwork and process optimization: the success of new product research and development projects Author: Zhou Xiaoqiao As an innovative activity, new product R D capability has been regarded as a crucial factor for the success of the enterprise and even the national economy Key indicators of national core competitiveness. Enterprises through new product research and development, often able to obtain greater market share, earn higher profits, have higher Customer satisfaction. The most typical example is the last century in 70s, when the energy crisis of the world oil price soaring, Japanese automakers are not lost An economical car with small displacement, light weight and low fuel economy is developed, and the rapid change of customer preference is quickly reflected. They will develop new cars The car model was cut short to 18 months, while it took us almost 36 months for American automakers to do so Through the United States and extensive occupation of the world car market. With the rapid development of global economic integration and the increasingly fierce competition in the market, competition among enterprises has become increasingly competitive By changing the traditional economy of scale, the era of fish to the modern information technology, the era of fast fish eats the slow rapid introduction of new products Ability has become the key to the survival and development of enterprises. However, not all enterprises are so lucky that they can develop new products quickly and successfully Failure due to redundancy, cost overruns and quality failure to meet customer needs. For many organizations, the new product development project is a double-edged sword Sword: on the one hand, it is an innovative activity with high management attention, high employee participation, customer support and quick results. It can bring profits to enterprises It can greatly enhance the technological level and core competitiveness of enterprises; on the other hand,