夕阳红金港花苑项目策划案（The Hong Kong Gold Garden project planning）.doc

夕阳红金港花苑项目策划案（The Hong Kong Gold Garden project planning） The Hong Kong Gold Garden project planning Source: author in Sichuan Dayu Planning Limited planning director status, for the development of Chengdu harbor Garden Industrial Co. Ltd the Hong Kong Garden real estate project presided over the planning summary. Application: the case of weak real estate developers, not in scale development, will focus from reverse make up into a centralized power to strengthen the overall weak local advantage to dilute the overall weakness. In determining the characteristics and positioning of the project, the initiative to enter the market segments, in order to highlight and distinctive personality traits to win. Follow the example of the project operation, can play the role of avoiding weaknesses and reducing the pressure of competition. Content: since 1990s, the domestic real estate market has been heating up because of government support and policy tilt. It has become the locomotive of expanding domestic demand and stimulating the development of the national economy. With the transformation of the old city and the process of urbanization, real estate development has become increasingly active, new flats and new residential areas have been springing up, and unsuccessful projects have also been increasing. Competition is very fierce. Competition will inevitably lead to the breakdown of the market, developers have racked their brains from the concept of a respective characteristic: brand, brand, position of environmental lifestyle brand, brand, brand decoration, room layout, facilities, smart card brand Wuguan brand, price card, payment card, real estate needs to adapt to different consumer market the. The inventive, starting from the age point of view, lock the elderly consumer groups, the development of apartments for the elderly with less success. The essence of the program lies in: 1: from the adaptation to the market (to understand the market), to raise the market, and then r