大国转型中的广告产业转向（The shift of advertising industry in the transition of great powers）.doc

大国转型中的广告产业转向（The shift of advertising industry in the transition of great powers） China is in transition. From the experience of the world, the emergence of a big country will create many new disputes and contradictions, and so do China. These contradictions and disputes indicate the transformation of the economy, culture and the system. From a microscopic point of view, the advertising industry must also face this reality, and the advertising industry is also facing the reorientation of China during the transition period. Optimistic about china. The forecast for global advertising results in 2010 is very pessimistic and is expected to return to 2007 levels, or $489 billion 400 million, by 2012. Relatively speaking, Chinas advertising industry is more optimistic. The core of economic and consumption indicators is the advertising delivery, which is affected by the policy driven consumer market. Chinas traditional media advertising expenditure increased by 22% in the first quarter. After all, advertising is the expectation of the future, and from this point of view, Chinas economic outlook is still relatively optimistic. In the financial crisis, I do not think too pessimistic. There is no need to be too nervous about the future of Chinas economy, consumer and market. Advertising must be based on optimistic expectations, only optimism is possible. Six changes in Chinas advertising industry. First, the international market: generally optimistic about Chinas investment environment, in all respects, China has the best investment environment. According to the United Nations Conference on Trade and development (UNCTAD) report: direct investment inflows in the country rankings, the United States to $135 billion in the first place, China $90 billion, from sixth in 2008 rose to second. Second, the changes of advertisers constitute the rise of science and technology and new energy enterprises. Such as CCTV tender, GREE, Midea, giant network as the representative of the science