如何微信营销（How WeChat marketing）.doc

如何微信营销（How WeChat marketing） The content location location content content should be combined with the characteristics of enterprises, but also from the users point of view to consider, and not just push their content, remember that WeChat is not for business services, but services for users, only get what the user wants from your WeChat, they will add more faithful to you, and you become friends, the next sale will behoove. Remember, the user is directed to your content, and the recommendation is also because the content is valuable, so the content is king. For WeChat, we have a 1+X model, 1 is the best embodiment of the core value of the account, X represents the diversity of content, and satisfy the needs of users, enhance the attractiveness of the content. For example, we operate the micro film promotion issue WeChat public number, which is a micro film as the theme of WeChat, is the core of the micro film distribution, the micro film although good-looking, but many will feel boring, we will add some kind of joke jokes in the above. 2, the content of push - now WeChat refused to harassment of public accounts for most of the day has 1 times the mass message, too many people, I think too much. Now each user will subscribe to several accounts and push more than one message. As for content push, I mainly talk about two aspects. The push frequency: no more than three times a week, too much will disturb users, the worst consequences may be the user to cancel the concern to you; of course, too few users will complain, think your WeChat is just a decoration, not from here you get what. So this must be taken care of. The push type: refers to the content are not necessarily graphic thematic, can also be some short text, text words about one hundred or two hundred words, the key lies in the content can lead readers to think, to produce the spark of thought, form a good interaction effect. For example, in the WeChat, the public relations of the new bridge, we regularly carr