定位之后,重新定位（After positioning, reposition）.doc

定位之后,重新定位（After positioning, reposition） A re positioning, see Jack, #8226, Trout. The worlds top marketing guru, the father of positioning example let us know what is called the skill, all day, what is you can be a teacher. To this, even Trout himself was pleased to accept, frank, he said: since 1969, I have around the positioning theme wrote a lot of books and articles, so that this book is difficult to write new ideas. How can we avoid repetition if we restate a topic that has been written for 40 years?...... Can not. Therefore, some enthusiastic readers may find that some of the content in this book has already appeared in the other 15 books. Please bear with me, because there are many new materials that can better reflect the current situation in the world today. Trout said, this book of course refers to re positioning, it is the location and business and 22 rules, taking big brands, big problem, Trout, the theory of strategic power, simple, the end of chaos out of the ordinary marketing after a series of works, and a join positioning family. You have to admire Trout, he proposed 40 years ago positioning the history of the greatest impact on the U.S. marketing concept, but also unswervingly, persevere in interpretation of the theory development, seeks the new era significance and the effect of using. No, as Trout wrote in repositioning, now is the time to reposition the role in the market.. The reasons can be attributed to three words. They all begin with the letter C in English: competition, change, and crisis. Repositioning, coping with competition; repositioning, responding to change; repositioning; coping with crises. This may be enough to explain why Trout is going to stop and write again after publishing end marketing chaos. Because in his opinion, positioning under the idea of difference and out of the ordinary and became the first has been far from dealing with changes of the times challenge -- however, this is not to say that the positioning theory has