实施名牌战略 打造东莞品牌企业（Implementing famous brand strategy to build Dongguan brand enterprise）.doc

实施名牌战略 打造东莞品牌企业（Implementing famous brand strategy to build Dongguan brand enterprise） The development of environment management mode needs the advantage of urban location and environment. In this regard, Dalian is blessed. Dalian city location, located in the southern tip of Liaodong Peninsula, is an important port city in the north, and the east bridgehead of Eurasia, with Japan, South Korea, Russia and other places of business contacts; Dalian beautiful environment and pleasant climate, seaside scenery and landscape scenery coexist, the city scale, city foundation the level of the city, in the forefront of the country. The above advantages can be fully explored, played and promoted under the strategy of environmental management mode. 2., Qingdao: product brand name, brand city model And Dalian is different, Qingdao industrial brand is far greater than urban brands. The brand of Qingdao enterprise is famous all over the country, forming the industrial system with the famous brand enterprise group as its mainstay. The State Administration for Industry and Commerce announced the first batch of A Well-Known Trademark in China a total of 153, Qingdao has 8 trademarks on the list, after the famous brand, Qingdao began to build the city brand, through the development of industrial projects to attract investment, to obtain income through product pipeline, so as to promote the citys infrastructure construction and economic development. This way can be called product brand management model. The product brand management mode to create the well-known brand to win income for economic development, its development path is: the product brand, industry development -- the development of related industries, the development of the third industry, city planning, construction and management, environment improvement and optimization. Based on the network effect and accumulation effect of brand industry and related industries, this management mode has a strong advantage of backwardness