康师傅快马夺神州（The master horse from China）.doc

康师傅快马夺神州（The master horse from China） The master horse from China At the beginning of the 1990s, Taiwans catering traders were involved in the mainland, taking Beijing and Tianjin as the primary commanding heights for them to seize. At that time, the fast food industry face is a kind of cooking ideas, no leader in situation, product quality, product is low, the lack of a brand can be a hundred responses to a single call. While many Taiwanese and Hong Kong to Taiwan, new group, the lead, Red Cross launched the direct Xianshengduoren Kangshifu fast food surface. The master to seize the market, many China, a businessman involved in other only shook his head receded, and as of the catering industry in Taiwan leading man unified group unwilling to be thrown to the horse, to spare no effort to catch up, and master with Fengeng lamp. But in the end because of one step behind, at a disadvantage, only to catch up. The success of the new group, he is not only one step ahead, and create a momentum for advertising on television, newspapers, to potential threatening, to sound convincing. First, eager to Taiwan food industry Since China implemented the policy of reform and opening to the outside world, the shrewd Taiwan businessmen have long been suffocating and rushed into the mainland market to invest or seize the market. In their view, businessmen from Hong Kong and Macao have already taken advantage of their efforts to seize the Pearl River Delta region. So they will not hesitate to cross the sea, Beijing and China toward the hinterland. Although political barriers remain high on both sides of the Strait, the favourable returns on investment in the mainland have far overcome their fear of risk. Especially like Taiwan, the market is limited, the hinterland of small land less expensive, the price of labor is high, the market competition is particularly fierce in such a place, business people are deeply difficult to hit, so the broad market, the vast space, deeply attracted them