微信不要再错过 《销售与市场·渠道版》 2012年10月19日 作者肖然（WeChat dont miss the sales and marketing channel edition, October 19, 2012, author Xiao Ran）.doc

微信不要再错过 《销售与市场·渠道版》 2012年10月19日 作者肖然（WeChat dont miss the sales and marketing channel edition, October 19, 2012, author Xiao Ran） WeChat has voice, text, pictures of quick transfer function, matching QQ, mobile phone number, convenient for users to quickly establish WeChat relationship network. 8 mid month, WeChat public platform on-line, for the first time allow media, brands and celebrities account authentication, and give users more means to push information to fans. Then, all the herd, registered users soon exceeded 200 million. For a time, WeChat became the official brand micro-blog another Internet marketing Raidi, many enterprises, grassroots large fought WeChat micro-blog. WeChat is likely to become a powerful product like QQ. Accurate push I know half of my advertising costs are wasted. The problem is, I dont know which half is wasted.. Remember the famous American businessman John Wanamakers feelings? Perhaps from the moment of marketing, people have not stopped pursuing the pursuit of precision marketing, however, in most cases, precision marketing can not be achieved. WeChat public platform launched, so that marketing people once again see the hope. Chinese network CEO Guan Peng said that WeChat is currently all marketing tools most with precision marketing characteristics, because he is bound to a mobile phone, behind the real person. Compared with micro-blogs one to many, WeChat is one to one. Micro-blogs actual coverage is relatively low, a micro-blog sent out, fans can be seen for the first time the probability is very low, even if you have many fans. WeChat, after matching users, filters it directly to his cell phone. WeChat public platform provides a subdivision of the push way, you can in the group, according to regional, gender and other segmentation parameters to directional push, and even different groups of people according to design different publicity content. As long as the proper classification is chosen and the location is clear, good res