微信改变移动电商格局（WeChat change the pattern of mobile providers）.doc

微信改变移动电商格局（WeChat change the pattern of mobile providers） Just recently, according to broke the news, WeChat users or break through four hundred million, no doubt WeChat has become the largest entrance of mobile Internet, the future of the electricity supplier search, shopping experience is full of imagination. WeChat is the core of precision marketing electricity supplier, what is accurate marketing, that is accurate, subdivided and measurable, will need to convey the information directly to potential users. WeChat public platform, because it is through the user independent electricity supplier brand WeChat public attention, users have a certain awareness of brand orientation for these users to push content, will have a high conversion rate, so the author thinks that WeChat is the core of precision marketing. WeChat uses language, pictures and text for social activities, and may achieve four streams of social exchange, information flow, capital flow and logistics in the future. For example, the author has a friend is a well-known domestic network tea brand, the industry wide network sales ranked first, first years, tea sales of billions of dollars. In the authors recommendation, they launched the WeChat brand in the industry, the public at first, they just put the WeChat public number itself as a foreign propaganda media, after I repeatedly communicate, begin to pay attention to the promotion of WeChat public number, he took WeChat public number two dimensional code and micro signal including QQ on the official website Taobao, micro-blog, the official store, brochures, posters, leaflets, product packaging. Also flagship store WeChat sell tea advertising. Content to focus on tea related knowledge, two or three day push once. Chinas leading self media platform, leather WeChat is now deeply supporting the electricity supplier to build WeChat solutions. Although the subscriber is not too much, but all subscribers are tea lovers, in each half a month to launch a fun qui