微信营销_鱼塘理论（WeChat marketing theory _ pond）.doc

微信营销_鱼塘理论（WeChat marketing theory _ pond） There is a famous fish pond theory in marketing, and the WeChat public platform is equivalent to this fish pond. These are the logic of WeChat marketing. Next, what are the basic principles and rules of WeChats public account operations?. Combined with practical experience, we summed up the 8. 1, content positioning - content is king The contents of the location should be combined with the characteristics of enterprises, but also from the users point of view to consider, and not just push their content, remember that WeChat is not for business services, but services for users, only users want to get something from your WeChat, they will add more faithful to you, and you become friends, the next sale will behoove. Remember, the user is directed to your content, and the recommendation is also because the content is valuable, so the content is king. For WeChat, we have a 1 X model, 1 is the best embodiment of the core value of the account, X represents the diversity of content, and satisfy the needs of users, enhance the attractiveness of the content. For example, we operate evermore Office WeChat public number, which is a office product as the theme of WeChat, the core content is the use of Office skills, although this part is practical, but more boring, not easy to user interest, so we will add some small workplace communication, inspirational life etc. office workers are more interested in the content. 2, content push - refuse harassment Now WeChat public account most of the daily 1 times the mass message, too many people, I think too much. Now each user will subscribe to several accounts and push more than one message. As for content push, I mainly talk about two aspects. The push frequency: no more than three times a week, too much will disturb users, the worst consequences may be the user to cancel the concern to you; of course, too few users will complain, think your WeChat is just a decoration, not from here you get wha