微信营销(改)（WeChat marketing (modified)）.doc

微信营销(改)（WeChat marketing (modified)） WeChat public platform I. implementation methods (I) WeChat public platform advantage 1, WeChat public platform, one to one, one to many (mass, daily mass opportunity) information push, suitable for accurate delivery. (Note: Post user groups support accurate delivery.) 2, WeChat LBS positioning and based on mobile phones, QQ address book friend relationship is more solid, acquaintance effect, is conducive to word of mouth marketing. (Note: mobile phone side WeChat, user conscious sharing and reward sharing. Sharing location: signature signature and one to one information push 3, more timeliness, the first time to push subscribers. 4, do not disturb, push objects for subscription users. (two) WeChat public platform user subscription Guide 1, external import A, micro-blog, blog, Renren, mail bulk, BBS post, SMS notification, in the form of two-dimensional code head, graphic (two-dimensional code, picture + text) information presented. B, WeChat shake function, drift bottle function (Navy) - personal mobile phone side WeChat, through shake, drift bottles recommend Ginza network WeChat public platform. (Note: the need for personal or batch release task in WeChat hired Navy ) C, Sina, micro-blog, Tencent, micro-blog prize forwarding activities. Focus on Ginza, micro-blog, and, WeChat (both must be), there is a chance to get Prize。 2. Internal introduction Home page below the Ginza Bulletin; below a level page announcement; on the right side of the specific event page. (Note: in the form of two-dimensional code, picture + micro signal (YINZUOWANG), public number (Ginza online mall) in order to attract users to subscribe to apply 5 yuan coupons! When the time is valid, the activation date is valid, January)! Subscribe to Ginza network WeChat public platform, you can get 5 yuan coupons (three) WeChat public platform marketing 1, information push form: at present, WeChat public platform information push is mainly add automatic reply, user