微信运营,超级技巧（WeChat operation, super skills）.doc

微信运营,超级技巧（WeChat operation, super skills） More operational skills, please pay attention to WeChat rht7898 comprehensive analysis of WeChat operations First, content positioning, before recording on micro-blog marketing album, it has been talking about the focus and positioning of the content, in order to have more accurate fans, the most important thing is to have high quality content. Must let the user through our content to feel a real enterprise, the only way to win the trust of users. The single kernel information as an example, we are positioning WeChat public service platform of students, so most of the content will focus on Internet marketing news, will also have the latest news about the single Jen information enterprises. If you are a cosmetics enterprise, how do you need to locate your content? For example, you can show your beauty tips, new things you encounter today, what you did today, how you feel today, what you mentioned in your friends talk and so on. Secondly, we can discuss some topics about beauty and make-up. For example, certain star beauty cheats, some beauty information forwarding and recommendations, and some cosmetics experience. You can also use some interesting or valuable content to attract users. A small joke or a valuable piece of news, for example. Similarly, when enterprises in information push, must pay attention to communication, but not the pure advertising push, it will easily lead to resentment, to push and related enterprises, valuable content to users, and WeChat Jitang in mind like inspiring this particular crowd, can reduce dont push, users need more original or practical content. Two, WeChat certification in the end there is no need to WeChat certification, in fact, I feel very useful. Because I found that no certification of WeChat in mobile search is not found, and for WeChat certification, only 500 subscribers. After successful certification, you can search your friends directly to find you in chinese. Authentication met