快消品营销方案（FMCG marketing program）.doc

快消品营销方案（FMCG marketing program） DF region, FG market development, SDF idea 1. Establish a model market and appeal market, and focus on solving terminal planning and terminal sales capability, and standardize terminal construction; 2. To support the regional distributor of FG mainly focus on the development of the retail terminal, comprehensive distribution, construction of the terminal market; 3. Strengthen the terminal FG construction work, making the image of a unified shop signs FG, X display, Yilabao, POP, DM and other terminal materials; unified brand image. 4. By strengthening the information channel DF manage FG and strengthen supervision, inspection terminal SDF to strengthen communication with dealers and terminal network management specification and a series of work terminals, shaping the brand market, effectively seize a center of gravity, then cover the suburban etc.; 5. Strengthen the training of distributors, sales staff and promoters, and cultivate the loyalty of distributors. 6. Strengthen the company policy follow up timely and effectively, timely and effective support for the establishment of information feedback system, strengthen communication with regional headquarters information quickly and effectively so that our company can make rapid response to the operation of the market significantly. Promotion emphasis decomposition: 1, for training work ? first of all, the companys internal staff to carry out a comprehensive enterprise culture training, product knowledge, characteristics, FG training, as well as the companys specific provisions of the implementation of training; Dealer training of enterprise concept, product selling point training, channel planning training, training dealer enthusiasm and loyalty; Promotion of FG knowledge training, corporate culture training, sales skills training, and efficiency training for sales promotion staff to promote terminal sales and improve competitiveness; Sales staff training in sales skills, corporate ph