日本品牌在中国是如何坠落的（How did Japanese brands fall in China）.doc

日本品牌在中国是如何坠落的（How did Japanese brands fall in China） Enterprise university network product brand The localization of product strategy is not equal to the localization and market of product culture. Especially for the modern Chinese consumers, can not always see them as a head shorter than that of the developed countries consumers. In the end of December 2004, Mr. Ling was bored. 15 years ago in Japan, after zouhuorumo in learning, not only on the University, read Master and doctor, as a university teacher. When the students abroad, the economy is not well-off, but every time home, with television, cameras back. Now, how much is a Nihon University teacher, the economy is stronger than the average Japanese, but when the new year home, but I do not know what to take back. Tokyo, Shinjuku, Ikebukuro, Akihabara store selling electrical appliances, see. Couldnt come here to buy TV, gathering in crowds and groups recorder, video camera China guest, near the counter, can occasionally hear some China fellow language, but they had no previous warm, digital camera to choose a new home, can not sell, without looking out money is bought. Cheaper daluhuo, Chinese tourists eyes blinking. Several brothers, friends, the appliances, cameras almost sent. Hundreds of yuan to buy a box of exquisite Japanese dim sum is not allowed to go back, but it seems that Japan should be a dominant industrial products in the country, buy dim sum go back, some psychological resistance. December 22, 2004 began to holiday, Mr. Ling has been pondering what to buy, take back, good, one thirty did not seem to come up with an idea. When Chinas electrical appliance has made great progress in function, when Japan and other countries of the electrical appliances in the price and fashion of the rapid rise, the Japanese brand lost its former glory. Although people still know that Japanese products are of good quality, buying Japanese brands is not always the first choice. When Japanese brands began to decline,