日本电子大沉没（The great sinking of Japan）.doc

日本电子大沉没（The great sinking of Japan） In 2009, the first major industries in Japan - the automotive industry announced in March 2009 (fiscal year 2008) across the board after a loss, Japans second largest industry, the electronics industry due to the sluggish market and rising yen, followed by the performance announced total collapse. According to the Japanese Ministry of economy under the economic boom Forecasting Committee analysis report shows that the global financial crisis because of the all Japan semiconductor related products performance deterioration degree is more serious than the 2001 IT industry collapse. Preliminary estimates, Japan and the electronics industry related to the first 100 large enterprises in the 2008 fiscal year are facing deficits at the same time, it will be Japans electronics industry, the worst ever. Market weakness and yen appreciation double attack At the top of the deterioration of the performance of SONY, because in the Japanese mainland sales accounted for about 80% of total sales, therefore, the foreign exchange market to change substantially, at any time will lead to Sony Corp in the corporate structure of the shock. In October 2008, SONY had forecast a sales profit of 375 billion 400 million yen in March 2009. That was calculated according to the results of that time and the foreign exchange rate at the base of 100 yen for 1 dollars and 140 yen for 1 euros. However, after entering January 2009, the yen rose to 90 yen and 120 yen $1 1 euros, is a single foreign exchange rate changes, even if calculated in accordance with the relationship in October 2008, namely: 1 dollar yen more than 1 yen, SONY sales profit will decline 4 billion 500 million yen; 1 the euro yen more than 1 yen, SONY sales profit will fall 7 billion 500 million yen. In March 2009, SONYs sales profits, just because of a rise in foreign exchange, would see a deficit of 95 billion yen. Compared with SONY, Panasonics domestic sales in Japan accounted for more than 7