星巴克的选址策略（Starbuckss location strategy）.doc

星巴克的选址策略（Starbuckss location strategy） --- China retail business consulting partner throughout the process Starbuckss location strategy Some articles about petty bourgeois lifestyle say such a phenomenon: senior white-collar workers in senior offices generally follow such a schedule, in the morning in the office, in the afternoon in Starbucks bubble. There is such a classic sentence: I am not in the office, just at Starbucks, I am not in Starbucks, just on the way to Starbucks. A cup of coffee called Starbucks is one of the signs of petty bourgeoisie. Only 5 years from a Starbucks a cipher developed into a dazzling star, and quickly evolved into a fashion symbol. In the subway along the city, downtown, office lobbies, shopping malls or restaurants corner, in the crowded place, the mysterious woman on the green label always silently smile at you. Positioning the third space of life Starbucks actually site selection strategy is very simple, Starbuckss positioning is third living space, what does this mean? Home and office, there should be a place in the middle, you can provide everyone rest, talk, including to discuss some business environment, Starbucks entry point is this. Third what is life space for us? Before Starbucks opened the store in 1999, where would you go if you wanted to talk about something? Its McDonalds, Kentucky Fried Chicken, or some Chinese restaurants. If theres no problem with the meal time, but wheres the non food time? These are indeed very confusing things, and Starbucks was cut point, that is, in order to provide guests with a place to talk about, which also determines the Starbucks selected some ideas, including some methods. For almost 5 years, Starbucks has opened an average of 10 stores a year, selling more than 10 thousand cups a day. What is the secret of such a fast pace? Starbucks gives me more convenience than taste.. A taste of coffee is Miss Fang said, it is always the most prominent in the busiest street location, so when shopping