智取终端之孔雀开屏——谈服装店铺的布局与陈列（The peacock tail -- on the terminal to outsmart the clothing store layout and display）.doc

智取终端之孔雀开屏——谈服装店铺的布局与陈列（The peacock tail -- on the terminal to outsmart the clothing store layout and display） The peacock peacock is the beauty of clothing beauty is to show. Store layout and reasonable clothing display, can characteristics, texture and concept properly show the clothing, so that the entire terminal vitality, for your brand to add luster. Below, I will talk about the layout and display of clothing stores, I hope this article can inject vitality into your brand, emerge from the vast ocean of clothing. I. The role of clothing store layout and display 1, enhance brand power, improve product value added Reasonable layout and display, can give the product specific brand culture and image connotation, and deepen the impression and trust of consumers on the brand, so as to enhance the added value of the products, to enable enterprises to obtain higher profits and enhance the competitiveness of enterprises. 2, create a good end image, enhance customer purchasing desire Good layout and Chen Lieruo can form clever collocation and lighting, appliances, promotional products, can make the fiber, texture, exquisite features reflect, enhance customers desire to buy, so as to enhance sales. 3, maintain business reputation and establish corporate image Good layout and display to the maintenance of business reputation, so that consumers feel the full range of commodity information, increase the impression of the product, the formation of potential profit. At the same time, the terminal stores the image from the side represents the image of the entire enterprise, peacock, consumers will really remember, so as to lay a good foundation for sustainable development. Two layout and design of clothing store This shows that the importance of clothing layout and display has been self-evident, then how to implement a reasonable and effective layout and display it? Lets take a look at the layout. 1 according to the main channel, set store slalom Comprehensive and effective disp