服装零售店的展示设计（Display design of clothing retail store）.doc

服装零售店的展示设计（Display design of clothing retail store） This article is contributed by xieruile Pdf documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. VIP information EX, I, TI, N, ESI, BI, O, D, GN, I, FI, H, N, NERY,, RE, L, STo, RE The display design of apparel retail shop With the intensification of brand competition in the domestic clothing industry, the industry needs to face up to the display design of the stores, so as to realize more sales interests and influence the big brands Author Chen Chen Hua (Xian Polytechnic University / School of fashion art design The display design of clothing retail stores refers to the clothing in the same planning space Another purpose of display design is to spread brand culture. Corporate image and products Installed as a commodity display. The clothing store, and costume design, production and brand concept, is the focus of the content of visual marketing to show. The clothing is not only a site from the special field and become a retail display of corporate image of the one part can see and touch the material, but also a culture. Through the store image. Since 1995, the domestic garment industry into the image of the stage of the competition, businesses Successful shaping creates a certain mood and atmosphere Start by setting up brand image to compete for the chance of survival, the corporate image is the brand culture. Product design, brand spokesperson strategy and brand image as the most intuitive display of the image of the store, but was ignored. With the intensification of brand competition in domestic clothing industry, enterprises need to face up to the store Clothing store design Store design elements include logo, brand name, standard color, standard font structure, Exhibition design, in order to achieve more sales interests, expand the brand influence. Zero clothing lighting, decorative materials and overall style. The