服装店铺的布局与设计（Layout and design of clothing store）.doc

服装店铺的布局与设计（Layout and design of clothing store） Layout and design of clothing store This shows that the importance of clothing layout and display has been self-evident, then how to implement a reasonable and effective layout and display it? Lets take a look at the layout. 1, according to the main channel, set store slalom Comprehensive and effective display of goods, so that customers stay in the store longer, is the key to the marketing of stores. Therefore, in the design of the store, we should first take into account how to maximize the display of goods, and make the formation of customer psychology and line of sight of the double encirclement, thereby enabling it to complete the purchase process. Generally speaking, customers are accustomed to browsing the route, that is, the main channel inside the store. Large shops are often ring shaped or well shaped; small shops are L or inverted Y. Among them, hot money and popular models should be placed on the main channel shelves so that customers can easily see and touch. As for the sub channel, usually guided by the main channel, used for the arrangement of ancillary and general merchandise, the specific programme is generally referred to the stores own needs and spatial characteristics of the decision. The collection channel should be placed at the rear of the main channel, with VI on the LOGO, spokesmen and other brand signs to focus on publicity, in the final pass on the customers mind impact. 2, combined with brand image and product characteristics, design the appropriate light atmosphere The importance of light to a product display can be imagined. For the display of clothing store, the effect of light far is not only to illuminate the object, to meet the peoples visual function, more should be to create space, rendering the atmosphere, the pursuit of the perfect visual image security. Natural light with the passage of time and form change, so in the shop layout design should first make the preliminary investigat