服装店圣诞元旦促销活动具体策划（Clothing stores, Christmas, new years Day promotions, specific planning）.doc

服装店圣诞元旦促销活动具体策划（Clothing stores, Christmas, new years Day promotions, specific planning） Clothing stores, Christmas, new years Day promotions, specific planning Some experts said that the promotion is more and more like the manufacturers and merchants chicken ribs, tasteless gesture. But some experts once said, no promotion, maybe no chicken bones.. In the face of competition, it is only to escape. Now, with the advent of the age of perceived consumption, the purchasing habits of consumers have changed greatly. Consumers are becoming more and more freewheeling. Therefore, careful planning of various forms of promotion is very important. I think before the promotion activities, we must first clearly communicate to whom, to determine the receiver, the dissemination of what information content, when and where to spread. In concrete planning, there are several tasks that must be done well: 1, accurate positioning, the theme is bright. In the end is to convey to the consumer brand image or reality?. 2, determine the best promotion program. In addition to advance careful planning and personnel arrangements, but also have a good plan the purpose and intention into the hearts of every one, fully mobilize the enthusiasm, but also a detailed promotion plan and details of training of sales personnel. 3, determine the time, promotion time sooner rather than later. It is better to be three days ahead of the opponent so as not to be beat by the opponent. Even better planning should seize the opportunity. 4, create a good atmosphere on the spot. Such as the pop poster to the color, the music should be just perfect, stimulate the customers desire to buy. 5. Set up an appropriate sales target and incentive plan. 6, the promotion cost control, to for oneself condition, so that they can have better effect. 7, make assessment summary, accumulate experience for the next promotional activities. Finally, note that there are four points: 1, the investigation in place, propaganda dislocatio