浅谈家电营销新思维 水平营销管理学论文（Discussion on new thinking level of household appliance marketing management papers）.doc

浅谈家电营销新思维 水平营销管理学论文（Discussion on new thinking level of household appliance marketing management papers） New thinking of appliance marketing: horizontal marketing management papers This article source: paper / Key words: horizontal marketing; appliance marketing Abstract: horizontal marketing theory is a new breakthrough in marketing theory. The core idea is to combine unrelated concepts with commodities so as to develop new products and expand market demand. This paper expounds the present situation and level of the marketing of the household appliances market in China, and illustrates the application of the horizontal marketing in the appliance marketing, and analyzes the Enlightenment of the horizontal marketing to the appliance marketing. I. current situation of home appliance marketing Appliances, the more sell the more brutal. During the National Day golden week, a store in Anhui, Chaohu, because of a publicity flag hanging problem, the United States and GREE promoters of physical conflict, and led to one death. Chinas home appliance industry marketing chaos warfare in the most bloody way presented in front of the world. Chinese home appliance marketing in an extremely primitive and low-end way, malicious attacks on other competitors marketing. The most commonly used marketing strategy in current home appliance market is the 4P combination strategy. Through market segmentation and target positioning, it can really meet the needs of the target market, but the demand for Chinese household electrical appliance market is specific. Repeat segments will only lead to more and more small segments of the market, while the home appliance market has been saturated, the brands are trying to get a piece of cake in a saturated market, the final scene of the price war is staged continuously. After more than 20 years of market development, at present, Chinas home appliance industry is one of the most competitive industries, but also one of the lowest margin industries. Althou