浙企突围要从微笑曲线的右端突破（Zhejiang enterprises break through smile curve from the right side of the breakthrough）.doc

浙企突围要从微笑曲线的右端突破（Zhejiang enterprises break through smile curve from the right side of the breakthrough） There is a famous smile curve in industrial economics, it is in todays world of industrial chain, the added value of high middle and low ends of curve shape of R D, production and marketing links, namely the development and marketing of high added value, low value-added manufacturing and processing sectors, substantially V, like the people laugh when the shape of the mouth, so the industry commonly known as the smiling curve. Smile curve has been confirmed by a large number of international trade data: in the global industrial chain, the profits obtained in the high-end segment accounted for 90% - 95% of the total product profit, while the low-end segment accounted for only 5% - 10%. At present, some of Chinas processing trade enterprises profits even only 1% - 2%. In this curve, one is R D and design, the other is sales and distribution, and the middle is processing. Generally speaking, the profit margins between the two industries are between 20% and 25%, while in the intermediate processing industry, the profit margin is only 5%. The profit margin is so low, why do most of our enterprises still produce OEM for foreign businessmen? They can do a good job before the subprime mortgage crisis in the United states. Although many scholars and governments are calling for entrepreneurs not to immerse themselves in production, to look up the road, and in the case of good business efficiency, innovation and development at both ends of the industrial chain. Or breakthroughs in R D innovation, and the state for the independent innovation of enterprises, given a lot of preferential policies and support policies. Either in the marketing channel of Chinas breakthrough, but in marketing channel through the publicity is not enough, the supporting measures are not enough, and the smile curve at the right end of understanding biased, many scholars to understand the right end f