深度分销的核心动力——建设客户顾问队伍（Core power of deep distribution building customer consultant team）.doc

深度分销的核心动力——建设客户顾问队伍（Core power of deep distribution building customer consultant team） The depth distribution is also called area roller sales (Area Roller Sales, ARS) - refers to organized efforts to enhance customer relationship value to control the terminal, rolling nurture and develop the market, obtain the market competitive advantage, effective strategies and methods of market impact regional market first. Building customer consultant team is an effective means to control terminal and enhance customer relationship value, and is the core power to promote deep distribution model. Through the selection and training of personnel and incentive, promote the marketing team to complete transformation from the opportunity to type Hunter for the intensive and meticulous farming farmer occupation, being able to provide value-added services and effective communication consultant for customers; and establish the marketing team to implement internal learning, sharing information and knowledge and experience business, continuously improve the professional quality and service ability. First, a qualified consultant team to be able to form a good communication with dealers, and to improve the ability on good communication, able to guide for the dealers business, so as to establish a deep and lasting cooperation with dealers. Building dealer team. The depth distribution pattern of marketing team becomes intensive and meticulous farming the farmer, through the full range of help customers to improve performance and increase their sales eventually, this requires marketing team and customers in-depth and long-term communication, mutual support, mutual promotion. Therefore, the formation of good communication with distributors is a prerequisite and foundation for customer consultants. An effective way to form good communication with distributors is to build a dealer team. A lot of people in the understanding of the channel there is a misunderstanding: that the channel is only made b