灯饰业的网络营销之路企业培训（Lighting industry network marketing road, enterprise training）.doc

灯饰业的网络营销之路企业培训（Lighting industry network marketing road, enterprise training） This article is published in the sales and marketing management edition, 2010 twelfth After years of development, the lighting industry, once known as the sunrise industry, seems to be no longer facing the sun. Instead, the competition has been further intensified, and the cost of production and operation has been rising steadily. According to the authoritative department statistics, Chinese lighting lighting industry output value of nearly 400 billion yuan in recent years, growing at a rate of 20%, the town of Zhongshan City alone there are tens of thousands of lighting businesses, more than a dozen lighting accessories market, plus lighting distributors, service providers, logistics providers and parts manufacturers, lighting industry practitioners up to a million, Guzhen lighting production and sales accounted for more than 60%, ten km stretch of lighting street covered with large and small shops, in the fierce competition. According to the survey data show that most of the current family lighting consumption accounted for about 10% of the cost of renovation, and the proportion is rising, which means that with the improvement of peoples living level, to create fashion Home Furnishing awareness is also rising, of every hue chandeliers, wall lamp lamp, mirror lamp, desk lamp, night light lamps are constantly emerging. In Home Furnishing has not only the function of lighting, lighting is more and more in order to touch decorative effect, is a decorative lights at night without lights, is a home furnishings and artwork, so the high income crowd and advocating high quality of life people will pay more attention to the application lighting in the Home Furnishing. This trend determines the two future direction of development of the lighting industry: one is the lighting industry must establish a brand, understand the brand communication with new media; second, lighting products must be more cr