灯饰软文广告要求（Lighting soft advertising requirements）.doc

灯饰软文广告要求（Lighting soft advertising requirements） China Lighting newspaper advertisement, soft form, advertisement form China Lighting newspaper advertising soft advertising forms, as the name suggests, soft Wen is relative to hard advertising, by the enterprise market planning personnel or advertising company copy staff to write the text advertising. Compared with hard advertising, soft Wen is called soft, subtlety lies in a soft word, like a ruthless character behind a gentle appearance and not dew, and overcomes invisibly, until you find this is a soft text, you have suddenly fallen into a carefully designed soft text ads trap. It is the pursuit of a silent, salutary influence of education communication effect. If the advertising is hard WaiGu Shaolin Kung Fu; so, soft Wen is Wudang Killing with Kindness, a ruthless character behind a gentle appearance, act tough and talk soft internally and externally, is the most powerful marketing tool. Chinese lighting newspaper soft Wen advertising how to write? 1. write text first to select the starting point, namely how to embed the content need to publicize the products, service or brand information perfect, a good starting point to make the soft look like nature itself, to achieve the ultimate soft advertising. 2., design the structure of the article, grasp the overall direction, control the trend of the article, choose the title with strong impact. 3., improve the overall text, according to the framework rich content, polish the specific content. 4. communicate and perfect repeatedly. Of course, if you need a better soft text, then you can find public relations companies or journalists to write, and now there are many individuals on the Internet to provide professional soft writing services Chinese lighting newspaper ads, soft soap, several forms of advertising Soft, although the myriads of changes, but eventually, mainly in the following ways: 1, suspense: May also be called a question. The core is a question and answer