直通车新玩法（Straight train new play）.doc

直通车新玩法（Straight train new play） At the beginning of the article, ask the seller a question, what is the purpose of driving through the train? Some people say that in order to make more orders, some people say that in order to pull new, but also some people in order to sales, in fact, there are many reasons, but to achieve these goals, in fact, nothing more than the completion of two indicators: flow and transformation. The first train to introduce more traffic, and then let the flow as much as possible to complete the transformation, large work is complete. Then, in the express data performance, that is the click rate and conversion rate, how to enhance these two data is the theme to be shared. Through the introduction of more accurate traffic flow in order to achieve more transformation, in improving the conversion rate is the premise of the first to increase the click through rate, enough traffic protection, in order to pursue more orders. Want to order customers, first of all, to understand the shopping process, so as to know the direction of optimization, the following picture is the consumer shopping process. The first to talk about the click rate, click rate is CTR, which is the ratio of hits and show, click rate affect the overall plan is an important factor to improve the weights of keyword quality score, click rate if there is no qualitative improvement, keyword quality score will not high. Consumers click more, indicating that the more popular baby, click rate need to consider a variety of factors, not only determines the success or failure of an important indicator of the car, but also to build the explosion later must. Generally can become explosive money hit rate will not be low, the following to see the impact of click rate factors: first, the core factors 1, qualifying Through the car to grab the position, in front of the first page of three and at the end of the home page three, click rate is definitely far from. There has been a golden spot map of t