知识营销 科技发展（Knowledge marketing; science and technology development）.doc

知识营销 科技发展（Knowledge marketing; science and technology development） Knowledge marketing -- new marketing mode in knowledge economy era 2, the characteristics of knowledge marketing More than 2.1 are widely used in the sale of home appliances, especially some of the new high-tech products The information and knowledge hidden in high-tech products, but consumers do not understand the knowledge and information is required for them, and by this way can the knowledge of marketing knowledge communication to consumers, to form specific markets. According to reports, Qingdao Hisense Computer Co., Ltd. has launched a challenge series of commercial / home computers, products have been put on the market, the response is very strong. In the case of selling products, the company does not meet, focus on customer service, pre-sale service, universal education and is committed to the computer, built a Hisense computer training center, free training of students and the masses of consumers, so that the challenge series of computer sales increased steadily, increasing economic benefit. 2.2, often in the way of social welfare activities to achieve the purpose of opening up the market and promoting sales Compared with the conventional way of marketing, knowledge marketing to consumers pay more attention to the dissemination of consumer knowledge, promotion of new products, so as to improve the level of knowledge of consumers and consumption quality, so that consumers establish a new concept of consumption, to form a specific market, and spread the knowledge of a is realized through the development of social welfare. Shanghai Jiao Tong University onlly developed high-tech health care products - Atlantic LP onlly dobang capsules and compound capsule, the people is not easy to understand the development of the theory and performance function of the case, the company invested 4 million yuan to hold you a healthy golden key public welfare activities, into the community of science advocacy, by