知识营销（Knowledge marketing）.doc

知识营销（Knowledge marketing） Knowledge marketing -- new marketing mode in knowledge economy era 1 Introduction With the arrival of the era of knowledge economy, the development of science and technology is changing with each passing day, and the trend of global economic integration is rapidly strengthening, and knowledge and information are gradually becoming the basic elements of production. The products under this kind of production are rich in knowledge, rich in information, multi-functional and complicated in use. While the majority of consumers do not have enough knowledge to identify their needs, knowledge of commodities, so eager to a quick and effective way to know and master the purchase or buy goods to buy properties, and methods of using and maintenance of knowledge. The new deep-seated demand caused by the limitation of knowledge has created a vast potential market for knowledge marketing. Therefore, knowledge marketing, as a new marketing method, has been welcomed by consumers at the very beginning and attracted the attention of the economic circles. The so-called knowledge marketing refers to the enterprise in the marketing process to inject knowledge content, to help consumers increase commodity knowledge and improve consumer quality, so as to achieve the purpose of promoting goods. 2, the characteristics of knowledge marketing More than 2.1 are widely used in the sale of home appliances, especially some of the new high-tech products The information and knowledge hidden in high-tech products, but consumers do not understand the knowledge and information is required for them, and by this way can the knowledge of marketing knowledge communication to consumers, to form specific markets. According to reports, Qingdao Hisense Computer Co., Ltd. has launched a challenge series of commercial / home computers, products have been put on the market, the response is very strong. In the case of selling products, the company does not meet, focus on customer service,