秦绪文运营能力助推微营销（Qin Xuwen operational ability to boost micro marketing）.doc

秦绪文运营能力助推微营销（Qin Xuwen operational ability to boost micro marketing） I think micro-blog and WeChat are just marketing tools. If its a tool, then you have to accept the fact that the tools will be eliminated sooner or later. You need to accept micro-blog is eliminated, WeChat is eliminated, and then micro XX will come. You need to learn a systematic approach to operations. I need to talk about my two point of view here: First, many of our enterprises often fall into the wrong thinking of tool marketing. What do you mean? They depend too much on tools when they are marketing, that is, they look at marketing tools more than marketing itself. So you may find that some people in the micro-blog era play very well, but in the era of WeChat play is not good, why? Because he always pegged itself is only a tool, he did not study the truth behind the tool itself, some invariant things, such as social network of people. So now a lot of people playing WeChat, they just play WeChat, WeChat today is what comes out tomorrow, WeChat what came out, they are concerned about WeChat itself, but did not want to go to WeChat behind these people how to think, WeChat how to meet the users habits, or that how to establish a communication the mechanism between it and enterprise. I think its a big problem. Second, future marketing trends. Marketing people, if micro-blog will only write copy, write a piece, data analysis and so on, so at one point, is not good for your future development; if you want to become operators, with the system operation ideas, namely operation ability, when micro-blog can do it well. Can do when doing WeChat, which requires your ability to have the operation, and the next time just for a APP, micro XX, also can do good. Because it requires not only the familiarity of the tools, but the ability to operate. Youll find that many of the links are tied around, and youll find a lot of problems. Especially in the future, as a marketing person, really want to have the ability