移动广告作弊手段分析防作弊的5大策略（Analysis of cheating methods in mobile ads 5 strategies for cheating）.doc

移动广告作弊手段分析防作弊的5大策略（Analysis of cheating methods in mobile ads 5 strategies for cheating） Who is the biggest victim of cheating in the mobile advertising industry? Advertiser! Real money, money, and finally only for short, false prosperity. Today, aunt you secret mobile advertising industry cheating behavior, characteristics and preventive measures. First, the hot mobile advertising market Mobile advertising is considered the most active engine of the mobile Internet economy, in 2014, the mobile Internet advertising market soared to 12 billion 500 million yuan, of which 5 billion of the market size comes from the mobile advertising platform. Application market, various types of mobile APP emerge in an endless stream, in order to stand out in the massive applications, to become the most pressing demand, and mobile advertising platform has become the best channel for APP mobile marketing. Two, the emergence of cheating Advertisers use the mobile advertising to push its application, but want to achieve results on the list (click, download) and effect (activation, retention). How did that cheating come about? 1, cheating generated nutrition began in 2013, strong demand and a large number of application of Wangzhuan APPstore brush list red list provides nutrition cheating. 2, cheating generated hotbed at the same time, mobile advertising monitoring technology of high threshold, the background data of complicated structure, monitoring indicators such as the existence of many dimensions, and to the mobile advertising process derived cheating provides a hotbed. With the IOS system for example, earlier tens to hundreds of thousands of budget that can reach a good list, later, because the brush and the amount of cheating, and apple for weight reduction, by APP ID to count the downloads, leading advertisers have not been downloaded real, so the amount of brush ranking do not play a substantial role. Finally, the red list cost greatly increased. Three, click on the characterist