移动营销新玩法（New ways of mobile marketing）.doc

移动营销新玩法（New ways of mobile marketing） I think that mobile marketing is a kind of integrated marketing, is based on mobile devices as a platform for the integration of a variety of marketing tools, to users of mobile devices / consumers brand / product and service information, in order to achieve the goal of enterprise marketing behavior. In this sense, mobile marketing is the integration of a wider range, not only on the mobile APP banner pop-up ads, banner ads, full screen advertising, is not recommended APP wall, wall and electric game product placement so simple, but all of the mobile devices make use of technical advantages, the scene time and mobile devices the implementation of communication, creative and contains audio and video, interactive and so on, and the way consumers, should be to focus on mobile marketing. Then, what are the new trends and ways of mobile marketing to get rid of the common methods and means mentioned above? Dual interactive television advertising and mobile phone. Across the screen of one of our behavior, should permit such a trend, 86.3% of Internet users while watching TV, will use the smart mobile phone as a cross screen collocation TV, while watching TV, people use mobile phone the most often performed activities including chat (such as WeChat or instant messaging), query information on the use of social networking sites, micro-blog, etc.. If you are an advertiser, television advertising should be combined with micro-blog and so on to achieve greater depth of dissemination of value, or let TV advertising and mobile phones move. For example, Coca-Cola launched a mobile phone called App CHOCK, the App mobile phone users to download, open the App specified in the Coca-Cola beach broadcast television advertising, when advertising picture appeared in the Coca-Cola cap, and mobile phone vibration occurs at the same time, mobile phone to grab a flick of cap in television picture every time, can capture 3 ad, at the end of may result in AP