老土白酒文化与营销的的时尚化（Old fashioned liquor culture and marketing of fashion ）.doc

老土白酒文化与营销的的时尚化（Old fashioned liquor culture and marketing of fashion ） What is wine culture? Liquor history has a long history, in the Chinese peoples inheritance, liquor has a special position. A history of Chinese civilization, everywhere permeated with full-bodied wine. Wine has always been the best carrier for celebration, sacrifice, expression, respect and expression of emotion. Therefore, the wine culture is the experience and emotional culture; liquor culture, which is subconsciously experience feelings. What is the brand culture of liquor used for? Is it an added value or a marketing tool? Now, more and more liquor enterprises look at the wine culture in the long term. Liquor market competition, so there is another means, that is, the wine culture competition. This is of great historical and practical significance to the development of Chinese liquor industry. It marks the awakening of Chinese liquor brand awareness. After experiencing resource competition, advertising competition and promotion competition, Chinese liquor enterprises began to turn to brand competition. Sometimes the brand culture embodied in the name of the difference: twenty fivedaoguang wine the history of the Qing Dynasty to borrow China liquor brand, is a bold attempt; Jinshiyuan is the brand positioning in the world the most precious margin; others such as Yellow Crane Tower, the Imperial Palace wine and so on. Is a kind of cultural and historical features of expression. Brand culture is sometimes reflected in the difference in packaging: some brands rely on Chinas traditional ceramic culture, porcelain culture innovation, fully embodies the characteristics of national culture. Shuijingfang is the brand of liquor culture is reflected in the packaging of the classic: the unique charm of the overall effort of organic integration of modern culture and history. Brand culture often with advertising further enlarge its individual differences: Wuliangye in the CCTV broadcast of the story of Wu