公交电视,户外媒体中的豪门盛宴（Bus, TV, outdoor media in the rich feast）.doc

公交电视,户外媒体中的豪门盛宴（Bus, TV, outdoor media in the rich feast） Since January 1, 2003, the first domestic mobile TV channel, Shanghai Oriental Pearl mobile TV since its launch, Beijing, Guangzhou, Shenzhen, Wuhan, Changchun, Nanjing more than 40 city have also on the bus mobile TV began broadcasting. Shanghai Oriental Pearl mobile TV has been in the Shanghai urban trunk bus lines almost all buses installed on the mobile TV, of which 90% of the line runs through the center of the city, at present, the audience reached 5 million people. The same with the Oriental Pearl series, also from the heroic BAMC broadcasting system derived from the red earth said before the Olympics, all in the Beijing bus are installed on the mobile tv. Within a few years, mobile TV from thriving to blossom everywhere, and now become Vc firm and mobile TV operators among the rich feast. In November 2, 2007, four domestic authoritative research institutions CCID Consulting, CTR consulting, market research, Nelson media research meilande media company, jointly issued the 2007 Blue Book Chinese vehicle (bus) digital mobile TV development, said mobile TV is becoming the new darling of investors and advertisers, after two consecutive years of rapid growth of more than 50%, 2007 exceed 800 million yuan, is expected to report in 2008, the bus TV market will reach 1 billion. Towona chairman Yan Lihua is optimistic that the entire mobile TV market will reach 10 billion of the scale. According to the monitoring data of the relevant institutions, Vision China advertising revenue in 2005 was only 2 million 550 thousand yuan, reaching aboutYuan by 2006, reaching more than 100 million yuan in 2007. Shanghai Oriental Pearl mobile TV advertising revenue in 2007 also reached more than 100 million yuan, showing a jump jump in a straight line. The advertising effects and economic benefits of mobile TV have begun to show up Wait for the chance of a famous advertising master Ogilvy famously said: the sole purp