公共关系（public relations）.doc

公共关系（public relations） Self examination public relations guidance materials Author: Shan 2011-02-15 09:20:55 | | source: China Education Online | view: Public relations is the higher education self-study exam 18 students (compulsory elective course), how important this course. Moreover, with modern public relations consciousness, it is also one of the basic qualities that college students should possess. Is a comprehensive discipline of public relations, many disciplines involved, need to have communication science, management science, social psychology, journalism, advertising and other disciplines of knowledge; it is also an applied discipline. In comparison, the theory of this course is not difficult, very practical, candidates need to master the basic theory of the subject based on the real, close to reality, on the one hand, to develop their own modern consciousness of public relations, on the other hand, the public relations to learn theory applied to practice and social work in practice. To study public relations, we should first of all understand the general context of all the textbooks. The textbook consists of 12 chapters and can be divided into three parts: the first part, chapter 1-3, public relations theory; the second part, chapter 4-10, public relations of three elements: organization, public communication); the third part, chapter 11-12, introduces how to carry out public relations of enterprise and government. The following combination of public relations is the examination questions, talk about candidates in the review of the exam should pay attention to the problem. I. characteristics of examination questions Public relations examination questions are fixed every year. It includes five types: individual choice question, multiple choice question, noun explanation, simple answer question, discussion topic and case analysis question. Candidates in the course of learning, these types of topics must be noted. At the same time, the annual exam scores ar