区域啤酒如何稳妥开拓全国市场（How can regional beer develop the national market safely）.doc

区域啤酒如何稳妥开拓全国市场（How can regional beer develop the national market safely） Along with the rapid economic development and steady, China has become one of the worlds largest beer consumption, but also has the largest number of national brands of beer, beer brand is the fastest The new supersedes the old. As far as Chinas regional beer market is concerned, more than 300 regional breweries have been produced so far, and more than 1000 brands of beer have been produced. Many enterprises have produced an annual output of less than two hundred thousand tons. In such a competitive environment, uneven, how regional beer enterprises how to adhere to the less investment talent shows itself, under the principle of steady development of national markets, has become many beer enterprises urgently need to be resolved. Low cost marketing strategy The first step, high altitude low cost campaign marketing. First of all, we must adhere to the principle of less investment, we must adopt low-cost marketing strategy. Through low-cost publicity and marketing operations, is the fundamental survival of many enterprises. Low cost and efficient brand marketing, more powerful impetus, drum power, lethality. To low-cost regional beer as the key to open up the national market, but also more advantages. The low cost strategy should be that the income of an enterprise is greater than that of expenditure rather than the level of advertising. To secure the national regional beer market development, is the premise to fully consider and avoid market risks, to the most economical and reasonable investment, the market to achieve maximum benefits, which requires enterprises to focus on its existing resources, insight into the laws of market development, market development, multi pattern for the target audience out of a group, the situation of differentiation, the difference of the road. At the same time, through the combination of a variety of publicity methods, accurate segmentation, in order to win the i